Lucid Dreamers - Art Supplies Store Branding Project

The client is a brick and mortar art supplies store, which is first of its kind in India, in terms of store size and variety of supplies. The idea was to create a brand which is surreal, conceptual and slightly quirky. It had to be minimalistic and also eye-catching. For this project, we created a Logo, Brand elements, Business sets, Basic Store elements, Brand illustrations, and a Brand deck which showcases the client's prominent advantages over the competitors.

Stationery Set, Business card and ID cards

Packaging and shipping boxes design

Advertisements and Posters

Store Designs and Elements

Brand Deck Illustrations represent the differentiating factors of Lucid Dreamers from the rest of the art stores in India.

SEE LUCID DREAMERS BRAND ILLUSTRATIONS AND BROCHURE DESIGN HERE

Credits

Mock ups: Mockup hunt, Zippy Pixels, Unblast

Photos: Unsplash
Designer: Eesha K
Branding Ideation: Eesha K

THANK YOU!

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